Starting My Own Business – Quick Update

This entry is part 3 of 3 in the series Diamonds or Dogs

Quick update on Diamonds or Dogs.

I added the “Diamonds” side of the site over the weekend, set up the landing page and moved a few blog posts over. I also added more posts and a few new female reviewers.

A few points:

  • I’m actually not an engineer, I learned most of this just by doing. The things I didn’t know I hired people to do.
  • Hiring people is easy these days. You can find qualified folks all over places like eLance or just by asking your network. My graphic designer was a girl I dated a few years ago and my developer is someone I’ve never met who I hired through a website. Total costs for both of them so far are around $700.
  • Total costs for the rest of the site are less than $100. That includes domain registration ($50), hosting ($10 a month), WordPress CMS (Free), Outbrain recommendations (Free), various Google tools (Free), Share This plug in to allow people to “like” posts and share them (Free), Feedburner plug in to allow people to subscribe to a feed of new items (free) and pizza for my first feedback session where my friends told me what they thought of the site ($30).
  • No complicated business issues so far. The only relationship I had to form was an affiliate one with Amazon. They’ll take care of actual ordering and fulfillment and then pass along a share of the profits. Sometime in the future I might work directly with drop shippers but that’s too complicated right now.
  • I’ve gotten amazing support through my network of friends and family. I’m about to publish my dad’s profile and first review plus one of my close friend just got his mom to sign up as a new reviewer.

Next!

My next goals are to start marketing the site.

  • AdWords campaign
  • Facebook campaign, which I’m hoping you, my readers, will help me with
  • eMail campaign
  • YouTube video. Yes, I have a good idea for a YouTube video about gift giving.

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Best of all, this has been a ton of fun and I’ve learned a lot.

Special thanks to my wonderful wife who keeps testing things, making sure what I write makes sense and giving my great ideas for how to improve the site.

Products Don’t Need To Be Perfect, They Just Need To Be Good Enough

This entry is part 2 of 3 in the series Diamonds or Dogs

Steve JobsPerfection sucks. It’s the enemy of invention, it’s the thing that holds you back. Trying to reach it might be an ok goal but never finishing a project until it’s perfect is the work equivalent of dry humping, it feels good but you never really get to the point. Sorry, but perfection can go to hell, I’ll take good enough any day of the week.

I say all this because I’m struggling with finishing up Diamonds or Dogs, my gift site. There are so many things I want to do. I need more reviewers, more reviews, a better landing page, a better “about us” and more information on why the site is the way it is. That’s just the beginning of my to do list. However, the more I try to get the site perfect, the more I push off the important task of starting to drive traffic to the site. Yes, I want the site to look good but I also want to start doing marketing for it. I want to start linking to it, telling people about it, running an AdWords campaign and the dozens of other things I will need to do in order to get people to my site. I’m not doing any of those things because I’m working on the landing page… [Read more...]

Starting A Business

This entry is part 1 of 3 in the series Diamonds or Dogs

lemonade stand posterWhen I was a freshman in college I came back home for the summer and my dad and I started a business selling chia pets. We made them in our garage and shipped them to stores around California. Actually, they weren’t Chia pets (because that’s someone else’s trademark) so we called them Green Heads, but they were essentially Chia Pets. We bought pantyhose from Target, filled them with saw dust from a lumber mill close by and grass seeds from Home Depot and then sold them to gift shops. It was fun and it made us a few hundred bucks. I also learned a lot about retail and manufacturing.

My senior year in college I started a comic book shop with a couple of friends. Actually, to give credit where credit is due, my friends did most of the work since they weren’t actually in college but I helped with everything from manual labor to business relations. It was pretty rough but doable with a minimum of resources and a lot of hard work. The store did well and you can still find Alternate Realities in the Lincoln Mall in Rhode Island (thank you Sue and Howie so very much for the wonderful experience). Again, it was a learning experience for me and I came out of it with a healthy respect for the power of accounting and inventory management. [Read more...]

The Plan For 2012

2012 !Earlier I wrote about my plan for 2011 and how that went, this post will be devoted to 2012.

Each of the items below is something I want to do or accomplish this year.  I’ve gone ahead and created a project for each one of these (nothing fancy, I just use tasks in Microsoft Outlook to track these).  Each project has various items under it that represent to do’s or tasks.  Accomplishing these tasks may lead to more tasks.  For example, when I figure out what I want to build from scratch I’ll have more to do’s around buying materials and making blue prints.

Each of these projects has measurements attached where possible.  These measurements are used to indicate success or failure.  for example, the blogging goal has a measurement of 1000 users per day to indicate success.  I then take this measurement and figure out what I need to do in order to achieve it.  Some goals, like children, have no measurements attached but in such a case I usually make a note to myself about why is it that I’m tracking this goal.  For example “I want to be a good parent”.  This will help me figure out what I need to do.

So, without further ado, let me introduce you to my grand plan for 2012! [Read more...]

Choose To Be Happy

Roses...I’m on a plane to Austin right now.  I’m going to be meeting some customers there tomorrow and then flying back home tomorrow night.  When I boarded the flight I saw a sign that said “free Wifi mid air” and it occurred to me just how wonderful these times are that we live in.

Sixty years ago it took my grandparents two weeks to escape from Romania to Israel.  They huddled in trains and on ships, not quite sure where they were going or what was going to happen to them.  They left behind all their belongings and faced a completely unknown future.  And here I was, making a journey of about the same distance in comfort.  I sip my complimentary drink and surf the web 30,000 feet above the American southwest. [Read more...]

All Of Life Is Sales And You’re The Product, So Learn How To Sell Yourself!

Sale In A Sale Shop Selling Sale SignsFirst of all, yes, all of life is sales.  You may not like it and you may think that’s not the way it should be, but it’s the way it is.  Whether you’re trying to get a job, get a raise, get a date, get married, get a house, get a loan, get into school or just get on that last flight home, you’re trying to sell something.  You want the other person to do something for you in return for whatever it is you’re trying to offer.  You need to understand that and get used to it.  Even when someone is doing you a “favor” you’re still selling.  You’re selling them on the fact that your friendship is important or that one day you’ll return the favor, or maybe you’re just selling them on the fact that if they do what you want you’ll stop bothering them.  Doesn’t matter, you’re still selling.  Don’t like that fact?  Too bad. [Read more...]

You Miss 100% Of The Shots You Don’t Take

She said yes 2011 is off to an AWESOME start! I wrote about a couple of experiments a few weeks ago, one involving weight and the other involving money. Well, both experiments are going very well.

[Read more...]

Don’t Use Skepticism As An Excuse For Inaction

Now Is The Time To Try Something NewLast week Tim Ferris, of The 4-Hour Workweek fame, put out a new book called the The 4-Hour Body .  In it he describes the variety of ways in which he’s hacked apart his body and put together a healthy lifestyle.  It’s filled with a lot of tips, entertaining stories and a variety of pseudo science the likes of which every diet book contains.  It’s even got a great section about sexual performance with a hilarious addendum on sperm donation.  I picked up this book because I like Tim’s blog but I didn’t really have an intention to follow any of the ideas in it.

[Read more...]

How To Get A Raise

So you want a raise for the great job you’re doing?  Nothing unusual there, we all want a bit more money.  However, have you ever really thought about whether or not you deserve that raise?

Doing A Good Job Is Not Enough

Yes, I know, you’re good at your work.  Sorry, that’s not good enough.  When your employer hired you, do you think they hired you because they thought “Let’s find someone mediocre!” or “Let’s find someone that’s just barely good enough”?  No, they hired you because they expected you to be good at your job.  That means just being good is meaningless.  You’re expected to be good so why would you get additional rewards just for doing what’s already expected?  No, in order to get that raise you need to go above and beyond good; you need to provide real additional value.

What Does Value Mean?

At most jobs, providing value means doing things that will help the business make more money.  Making money is after all the goal of the business.  This is slightly different at non profits and I’ll talk about those later.   At for profits companies though, if you’re not adding value to the bottom line then you don’t deserve that raise.  So if you want a raise, you need to make your boss think “wow, this person is really helping us make / save more money than we expected.”

Let me illustrate with an example.  I have a friend called Chris who’s a personal trainer at a local gym.  Chris is paid by the gym, not by his customers.  In other words, Chris is an employee of the gym.  Chris started out at $20 an hour but it’s now been a year and Chris thinks he should get a raise.  So, does Chris deserve a raise?  Doesn’t seem like it.

Personal trainer clients pay the company $60 per session.  That’s what they paid a year ago and that’s still what they pay now.  Out of that $60, the company has to pay for the facilities, various overhead expenses and then give Chris $20 of salary, which leaves them with about $20 of profit.  So every single additional dollar they give Chris is one less dollar the company makes in profit.  If they give him a $5 raise, they make $5 an hour less.  There’s not a company in the world that really wants to make less money so my friend Chris is well and truly screwed.  He will not get a raise, and frankly, he doesn’t deserve one.  He’s not making the company more money so why should they give him more money?

Dead End Jobs

By the way, this is a classic example of a dead end job.  There’s just no way to advance in a position where any raise will cause the company to make less money.  You’re either going to be stuck with the same pay forever or you need to get a new job.  Quite a few low paying jobs are similar to this.  Think about security guards or airport screeners.  There’s almost nothing they can do to add value to their positions.  No one thinks to themselves, “wow, that airport screener is really efficient!  By being quicker, they just helped the Transportation Safety Authority (TSA) save money!  They should get a raise.”  Realistically, any job in which you can’t really prove value to your employer is one in which you’re never going to get a raise based on merit.  You might get one based on seniority or some union contract but you might as well forget about performance based raises.  Your performance doesn’t matter and so you’ll never get a raised based on it.

How To Make A Dead End Job Less Dead End

There are three ways of making a dead end job less dead end.  First, you can go into business for yourself.  For example, if Chris quit his job at the gym and started working as an independent personal trainer, he could charge what he was really worth.  If he was a great personal trainer, he would get more money from his customers and thus a raise.  This is a great example of why working for yourself is in many cases better than working for other people.  You get to keep the profits you make, so if you’re motivated and hardworking, you may want to consider working for yourself.  Conversely, if you’re not so motivated and prefer the easy life where you don’t have to work very hard, working for someone else may make more sense.

The second way to get a raise in a dead end job is to help the company overall.  What does that mean?  Well, let’s think.  There’s no way Chris can directly make his employer more money.  He simply doesn’t have more hours in the day to take on more customers.  However, what if Chris comes up with a better way of scheduling clients that doesn’t require as much overhead?  What if gets his clients to recommend the gym to their friends and therefore build up a bigger customer base for the gym?  What if he gains some extra certifications and works with the gym to offer “Extreme Personal Training” sessions for $70 an hour?  In all of these cases Chris is helping the gym make more money and therefore he deserves a raise.  However, I would argue that if Chris is this motivated, he should really start working for himself.

Third, Chris can make himself indispensible.  That means Chris becomes so good at his job that he becomes something more than just another personal trainer.  For example, what if Chris was such an amazing personal trainer that his customers would quit coming to this gym if Chris stopped working there?  In this case the gym’s decision is a little different.  Now if they don’t give Chris his raise he’ll quit and his customers will stop paying the gym their $60 an hour. The company’s decision is not between $20 profit (no raise) and $15 (after giving Chris a raise).  Instead it’s $15 an hour profit (If Chris stays) vs. $0 an hour profit (if Chris goes and takes his customers with him).  Now it’s clearly to the company’s benefit to keep Chris around.  Note that even in this case it’s probably better for Chris to go work on his own.  If he’s that good, he can keep a lot more of the money his clients pay him.

Non Hourly Jobs

If you’re like me, your job doesn’t really pay you by the hour.  You have a certain role and you’re expected to fill it.  This may sound very different than being a personal trainer paid by the hour but it’s really not.  You are still contributing value to the company’s bottom line (profits!).  If you want to get a raise, you need to contribute more.

Assume for a second that your boss is competent.  If so, that means he or she hired you knowing what kind of value they expected you to provide.  So just doing a good job doesn’t mean you qualify for a raise.  Doing a good job is basically what’s already expected of you.  Therefore, to qualify for a raise, you need to do better.  Let me give you some examples:

  • My friend Dan works in IT.  He does his job well which means he deserves his normal pay.  Last year Dan also came up with a project which ended up saving the company $20,000 a year in printing costs.  This was something that Dan’s boss did not expect of him.  Dan did it on his own time and with his own initiative.  End result, company saved a lot of money and Dan got a 6k raise at a time when other people were getting pay freezes or laid off.
  • My friend Wesley works in technical support.  He doesn’t have a college degree or a technical background but he was good enough to get this job.  In the years since landing this job Wesley has gone out and improved his skills through courses at a local community college and he’s volunteered for multiple tasks that were not normally expected of him.  Result, Wesley got a hefty raise each year he was at this company and is now in line for a nice promotion to a management position.

Both of these are examples of people going above and beyond what was expected of them and increasing their value to the company.  So now let me go back to you with a few questions.

  • Are you going above and beyond or are you just doing what is expected of you?
  • Are you providing additional value to the company beyond what they hired you for?
  • Are you indispensible?  That is, how quickly can the company replace you?

If you answer these questions honestly, you can figure out if you deserve a raise or not.  Once you do that, go have a polite talk with your boss.  If you’ve really been providing extra value, he or she has probably already noticed.  If you haven’t been providing value and can’t figure out ways to do that, go have a talk with the boss anyway.  Tell them what you want and ask them for suggestions on how to increase your value to the company.  Trust me, most bosses love employees with this kind of initiative.\

Good luck, and enjoy your raise :)