How To Get A Job In A New Field, The Rule Of 27

COMICS + INFORMATION DESIGNI had a professor in school who taught me about what he called “the rule of 27” and I would like to pass this information on to you because I’ve found it to be amazingly useful.  The rule of 27 is basically a way of remembering that informational interviews can be your best friend when looking for a job in a new field.

How Does This Work?

  1. Figure out what kind of job you want.  For me, it was being elected to public office on a local (city or county) level.
  2. Find three people in this field that you know through your network.  I found the former mayor of a local city through a family member and two city councilmen by looking up their emails on the city council site.
  3. Arrange informational interviews with them.  Be honest about what you want.  Tell them you’re looking for a job but you know nothing about the field.  Explain that you’re hoping to learn from them.  Most people I know will say yes to this.  It’s flattering to be considered an expert and most people like the opportunity to teach others through their experience.  For me, all three interviews went extremely well.  I learned a lot and all three seemed happy to share their experience.
  4. Come to these interviews prepared with a lot of questions.  If you show up and you’re obviously unprepared or unenthusiastic, you’re going to waste their time and no one likes that.  You need to ask a lot of intelligent questions about the field, what it’s like to work in it and what you can expect.  I think I spent about 2 hours with each of these people.  I repeated my questions with each one but it was interesting to see the different answers each one gave me.
  5. Do not ask these people for a job.  You are there to learn, not to apply for employment.  Asking for a job makes it look like you’re just using them.  Believe me, if they have a job for you and you impressed them with your questions, they’ll offer.  My third interviewee told me I should apply for a job on one of the city commissions as a way to get my political career started.  I did and she helped me get the position.
  6. After your informational interview, keep in touch with these people, send them follow up questions and keep them up to date on your progress.  Don’t spam them with daily emails but do keep the contact alive.
  7. Ask these people for three more people you can talk to.
  8. Use the knowledge you just learned in your next informational interviews to ask even more in depth questions.  Dive into the details!

The whole point here is to make a lot of useful contacts and become an expert in the field.  In the end, any expert with a lot of contacts is going to be offered a job.

By the way, the name “rule of 27” came to be because no one has gotten beyond 27 different informational interviews without being offered a job.  Honestly, if you’re doing this right then by your 5th to 10th informational interview you’re going to be an expert on the field.  For me, after a year of serving on the Sunnyvale housing commission, my fifth interviewee offered to help me run for city council.  I had to turn it down at the time because I was finishing up school, but it was gratifying to hear that offer.  Five informational interviews is all it took to get on the city commission and be offered help for an election run.

Limitations

Note that this only works if you have the right skills.  For example, if you have no engineering skill, no one will hire you as an engineer no matter how many informational interviews you do.  Well, I do know one person who used this method to go from bartender to investment analyst but that’s the exception, not the rule.  However, this method does work when making changes like going from tax accountant to financial analyst or going from sales to marketing.  That is, making the sort of career jump that doesn’t require a whole new skill set but does require some specific knowledge.  I’ve also used something similar to get into grad school but that’s a whole other story.

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Radical Honesty is still going great!  Will sum up my experience next week.

We Are A Nation Of Losers And I’m The Head Loser!

2007-05-08 Just askI was sitting down for lunch today at a local sandwich shop. Besides the great flat bread sandwiches, they also offer a decent seat by the window that allows me to engage in one of my favorite past times, people watching. So there I was, enjoying my sandwich, when a woman walked in and said “hey, is there any chance you could set up a table outside for me?”

At first, I thought she was crazy. Who was this person to come in to a restaurant and ask them about how they ran their business? Hey Lady, these guys never put tables outside so how about you shut up and order a delicious sandwich! Then I think to myself, how rude! I can’t believe this person would even ask for something like this. Even as I watched the server take one of his tables and place it outside I was still thinking to myself, “I would never want to be this lady, what an awful way to behave.” It was only when I sat there behind my glass window, watching her enjoy the wonderful California weather that it hit me!

We have become a nation of losers.

Yah, that’s right, I said it, we’re a nation of losers and I’m one of them! You know why? Because we refuse to ask for what we want. We prefer the easy path, the path of least resistance, which means we force ourselves into this pretend state of meek politeness, and that makes us losers! I read a thread on Get Rich Slowly the other day which talked about negotiating salaries. I saw a comment along the lines of “I’ve never negotiated for a salary in my life” and I felt such disdain for this person. Here was someone who never asked for what they wanted and deserved. No wonder they were miserable. And then here I am, I’d love to sit outside and eat my sandwich but I’m too brain washed to even think about asking for that. Even worse, when someone does ask for this simple little thing, I think badly of them. I think they’re rude, demanding and a little crazy.

Are you the same way? Are you the person sitting at the bar afraid to approach that person you’re attracted to at the other end of the bar? Are you at a dead end job and hating every day of it? Are you getting paid less than you think you’re worth but haven’t said anything about it?  Are your friends and family bugging you in some way but you’re afraid to ask them to stop or change because you think that’s rude?  It’s funny how we let ourselves sink into these mindtraps of “don’t rock the boat”.

Ramit from I Will Teach You To Be Rich had a great post today about scripts, certain beliefs about our lives that cause us to make stupid decisions. Well, I’m going to add another script to my own list, the inability to ask for what I want.  However, I’m not just going to be aware of this script, I’m also going to try and break it, because it has to stop.

Stop Being A Loser

We need to stop this, stop making it easier for other people to say no to us by not even asking. When we’re too scared to ask, we’re reducing our chance for success to ZERO! That’s right, zero chances for success. When I refuse to act because of some imaginary risk or because I think it’s rude, I’ve doomed yourself to failure. And yes, I say imaginary because most of what’s holding me back is imaginary. It’s not rude to ask for a table outside. If you do it politely and with a smile, it really isn’t. The store wasn’t that busy, it was 3:30pm. The guy had plenty of time to move that table and he did. Asking for that little favor wasn’t rude and I bet, had he said no, she would have smiled and moved on. That’s not rude or crazy or impolite. Neither is going up to say hi to someone sitting at a bar, neither is asking for a raise or for a higher salary offer, neither is asking your coworker to do their job and neither is asking your friends to stop nagging you about something you consider important. We don’t need to apologize for these things or be afraid to do them.  We just need to stop making ourselves into losers by not asking for them in the first place.

True Story

I just hired someone a few months ago and she rejected outright the first offer I made her. Did I fire her? Did I get mad and retract my offer? Of course not. We negotiated. I ended up with a kick ass, proactive employee and she ended up getting paid more. And yet, there I was, thinking less of someone for asking to move a table 10feet.

So I will say this again for both your benefit and my own. With a little bit of common sense you’ll see that the risks that are holding you back are completely imaginary. With a smile and a reasonable attitude, most requests are not rude or crazy. With a little courage to ask for what you want, you’re going to find that the world is a much better place to live. So stop asking permission and start asking for the things you want and deserve. Yes, you might get a few no’s along the way, but you’ll get a lot more yes’s than if you never asked at all.

I’m thinking of ordering that book in the heading pic :)

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As you can see, that honesty experiment is working really well for me :)

How To Get A Raise

So you want a raise for the great job you’re doing?  Nothing unusual there, we all want a bit more money.  However, have you ever really thought about whether or not you deserve that raise?

Doing A Good Job Is Not Enough

Yes, I know, you’re good at your work.  Sorry, that’s not good enough.  When your employer hired you, do you think they hired you because they thought “Let’s find someone mediocre!” or “Let’s find someone that’s just barely good enough”?  No, they hired you because they expected you to be good at your job.  That means just being good is meaningless.  You’re expected to be good so why would you get additional rewards just for doing what’s already expected?  No, in order to get that raise you need to go above and beyond good; you need to provide real additional value.

What Does Value Mean?

At most jobs, providing value means doing things that will help the business make more money.  Making money is after all the goal of the business.  This is slightly different at non profits and I’ll talk about those later.   At for profits companies though, if you’re not adding value to the bottom line then you don’t deserve that raise.  So if you want a raise, you need to make your boss think “wow, this person is really helping us make / save more money than we expected.”

Let me illustrate with an example.  I have a friend called Chris who’s a personal trainer at a local gym.  Chris is paid by the gym, not by his customers.  In other words, Chris is an employee of the gym.  Chris started out at $20 an hour but it’s now been a year and Chris thinks he should get a raise.  So, does Chris deserve a raise?  Doesn’t seem like it.

Personal trainer clients pay the company $60 per session.  That’s what they paid a year ago and that’s still what they pay now.  Out of that $60, the company has to pay for the facilities, various overhead expenses and then give Chris $20 of salary, which leaves them with about $20 of profit.  So every single additional dollar they give Chris is one less dollar the company makes in profit.  If they give him a $5 raise, they make $5 an hour less.  There’s not a company in the world that really wants to make less money so my friend Chris is well and truly screwed.  He will not get a raise, and frankly, he doesn’t deserve one.  He’s not making the company more money so why should they give him more money?

Dead End Jobs

By the way, this is a classic example of a dead end job.  There’s just no way to advance in a position where any raise will cause the company to make less money.  You’re either going to be stuck with the same pay forever or you need to get a new job.  Quite a few low paying jobs are similar to this.  Think about security guards or airport screeners.  There’s almost nothing they can do to add value to their positions.  No one thinks to themselves, “wow, that airport screener is really efficient!  By being quicker, they just helped the Transportation Safety Authority (TSA) save money!  They should get a raise.”  Realistically, any job in which you can’t really prove value to your employer is one in which you’re never going to get a raise based on merit.  You might get one based on seniority or some union contract but you might as well forget about performance based raises.  Your performance doesn’t matter and so you’ll never get a raised based on it.

How To Make A Dead End Job Less Dead End

There are three ways of making a dead end job less dead end.  First, you can go into business for yourself.  For example, if Chris quit his job at the gym and started working as an independent personal trainer, he could charge what he was really worth.  If he was a great personal trainer, he would get more money from his customers and thus a raise.  This is a great example of why working for yourself is in many cases better than working for other people.  You get to keep the profits you make, so if you’re motivated and hardworking, you may want to consider working for yourself.  Conversely, if you’re not so motivated and prefer the easy life where you don’t have to work very hard, working for someone else may make more sense.

The second way to get a raise in a dead end job is to help the company overall.  What does that mean?  Well, let’s think.  There’s no way Chris can directly make his employer more money.  He simply doesn’t have more hours in the day to take on more customers.  However, what if Chris comes up with a better way of scheduling clients that doesn’t require as much overhead?  What if gets his clients to recommend the gym to their friends and therefore build up a bigger customer base for the gym?  What if he gains some extra certifications and works with the gym to offer “Extreme Personal Training” sessions for $70 an hour?  In all of these cases Chris is helping the gym make more money and therefore he deserves a raise.  However, I would argue that if Chris is this motivated, he should really start working for himself.

Third, Chris can make himself indispensible.  That means Chris becomes so good at his job that he becomes something more than just another personal trainer.  For example, what if Chris was such an amazing personal trainer that his customers would quit coming to this gym if Chris stopped working there?  In this case the gym’s decision is a little different.  Now if they don’t give Chris his raise he’ll quit and his customers will stop paying the gym their $60 an hour. The company’s decision is not between $20 profit (no raise) and $15 (after giving Chris a raise).  Instead it’s $15 an hour profit (If Chris stays) vs. $0 an hour profit (if Chris goes and takes his customers with him).  Now it’s clearly to the company’s benefit to keep Chris around.  Note that even in this case it’s probably better for Chris to go work on his own.  If he’s that good, he can keep a lot more of the money his clients pay him.

Non Hourly Jobs

If you’re like me, your job doesn’t really pay you by the hour.  You have a certain role and you’re expected to fill it.  This may sound very different than being a personal trainer paid by the hour but it’s really not.  You are still contributing value to the company’s bottom line (profits!).  If you want to get a raise, you need to contribute more.

Assume for a second that your boss is competent.  If so, that means he or she hired you knowing what kind of value they expected you to provide.  So just doing a good job doesn’t mean you qualify for a raise.  Doing a good job is basically what’s already expected of you.  Therefore, to qualify for a raise, you need to do better.  Let me give you some examples:

  • My friend Dan works in IT.  He does his job well which means he deserves his normal pay.  Last year Dan also came up with a project which ended up saving the company $20,000 a year in printing costs.  This was something that Dan’s boss did not expect of him.  Dan did it on his own time and with his own initiative.  End result, company saved a lot of money and Dan got a 6k raise at a time when other people were getting pay freezes or laid off.
  • My friend Wesley works in technical support.  He doesn’t have a college degree or a technical background but he was good enough to get this job.  In the years since landing this job Wesley has gone out and improved his skills through courses at a local community college and he’s volunteered for multiple tasks that were not normally expected of him.  Result, Wesley got a hefty raise each year he was at this company and is now in line for a nice promotion to a management position.

Both of these are examples of people going above and beyond what was expected of them and increasing their value to the company.  So now let me go back to you with a few questions.

  • Are you going above and beyond or are you just doing what is expected of you?
  • Are you providing additional value to the company beyond what they hired you for?
  • Are you indispensible?  That is, how quickly can the company replace you?

If you answer these questions honestly, you can figure out if you deserve a raise or not.  Once you do that, go have a polite talk with your boss.  If you’ve really been providing extra value, he or she has probably already noticed.  If you haven’t been providing value and can’t figure out ways to do that, go have a talk with the boss anyway.  Tell them what you want and ask them for suggestions on how to increase your value to the company.  Trust me, most bosses love employees with this kind of initiative.\

Good luck, and enjoy your raise :)

How To Get Hired In Silicon Valley

I’ve been neck deep in resumes for the past few week, all because I’m trying to hire one new person.  So I thought I’d share a few tips based on what I’m seeing.  These are basic things that you think everyone would know by now and yet…

Be Professional

I can’t emphasize this enough.  I get A LOT of resumes and I’m just looking for reasons to eliminate yours!  If you give me an easy one, I’ll take it.  So:

  • Spell check your resume – I don’t care if you’re not a native English speaker, I’m not either, get someone to proof read your resume.  If you have spelling mistakes in your resume it will be trashed.  (No, I don’t care if there are spelling mistakes in this post.  I am not trying to get hired with this post).
  • Format the thing properly – No long paragraphs, I’m not going to take the time to read them.  Give me short, concise bullet points that tell me what you’ve done and accomplished.  Don’t make things too complex in terms of formatting.  I don’t need to see how clever you are with MS Word.
  • Dress properly for an interview – It’s better to overdress than to underdress.  A tie is usually not necessary for an interview at a tech company, but a nice  dress shirt is.
  • Get a professional email address – If your resume says lovemonkey@gmail.com, I’m going to ignore it.

Be Precise

I don’t care about anything that’s not related to the job I’m hiring for.  So please, stop telling me about other stuff.

  • No, I don’t care that you’re a big fan of jazz music, I have enough friends to go out with.  This has no place on a resume unless it’s some kind of interesting accomplishment.  For example, “loves science fiction books” does not belong on a resume, “published three short stories” does.
  • An objective is useless crap that resume writers add to look cool.  I don’t care that your objective is “to get an exciting position in a dynamic work environment.”  That’s meaningless fluff.  Your objective is to get me to hire you and we both know that.  Get rid of the objective and fill up the space with something useful.
  • Speaking of space… I’m not going to read a resume that’s more than two pages (preferably one!).  Just forget it.  If you can’t summarize your own experience then you’re probably going to be one of those employees who drones on and on and can’t give me a short summary of what you’re working on.  I don’t want those so I’m not going to look at your five page resume.

Customize

If you’re sending out twenty generic resumes per day, it’s no wonder you’re not getting any responses.  Take the time and tailor your response to the specific job you’re applying to.

  • Get the right key words in there.  You can typically figure out what those key words are from the job posting.  If they say they’re looking for someone with analytics experience, your resume should talk about your analytics experience.  If they say they want someone with experience in managing a store, you should emphasize that time you managed a Wal Mart electronics department.  Sure, you may not have exactly the right experience, but make it look as close as possible.
  • Send a brief cover letter which shows you understand the space the company is in.  Don’t make it a generic “thank you for looking at my resume.”  Send in something that says “I understand that your company is in the ___ field and I think I can help because of my experience with ___.”  Make them think you understand their problems and can be part of the solution.  That’s how you stand out.
  • Interview me – Don’t passively wait for my questions, ask me stuff as well.  I want to know that you’re interested and doing your research.  I want you to make me aware of how valuable you are and you can do that by asking me a lot of intelligent questions.  I had a candidate in here last week where most of my interview time with her was her asking me questions.  That was awesome!  I felt like I was selling the position to her instead of the other way around and it really made her stand out.  One of her best questions was “I was looking at your industry and I noticed the following competitors, X, Y and Z.  I noticed the following differences (here she went into some detail) but is that all?  What makes you better?”  What a great question.  With one stroke she’s made me think of her as an expert, as someone who does her research and as a proactive person with great decision making skills.

Network

Speaking of standing out, the best way to stand out is by networking.  I am willing to overlook almost any of the above issues if you come with a personal recommendation from someone I know.  Use your network, check LinkedIn to see who you know at the target company and talk to those people.  Even if it’s a second or third degree connection, use it.  Ask them to set up an informational interview with the hiring manager.  That goes right back to the “interview me” comment I made before.  When a friend tells me “Hey, I worked with this guy in a previous company and he’s a star!  He wants to talk to you to make sure this job is right for him.”  I’m going to pay attention.  First of all because it’s coming from a friend I know and trust and also because I like people who do research before making a decision.

I cannot emphasize this enough.  Network, network, network and then do your research.  If you do that, your job search is going to be a lot more successful.