I had a professor in school who taught me about what he called “the rule of 27” and I would like to pass this information on to you because I’ve found it to be amazingly useful. The rule of 27 is basically a way of remembering that informational interviews can be your best friend when looking for a job in a new field.
How Does This Work?
- Figure out what kind of job you want. For me, it was being elected to public office on a local (city or county) level.
- Find three people in this field that you know through your network. I found the former mayor of a local city through a family member and two city councilmen by looking up their emails on the city council site.
- Arrange informational interviews with them. Be honest about what you want. Tell them you’re looking for a job but you know nothing about the field. Explain that you’re hoping to learn from them. Most people I know will say yes to this. It’s flattering to be considered an expert and most people like the opportunity to teach others through their experience. For me, all three interviews went extremely well. I learned a lot and all three seemed happy to share their experience.
- Come to these interviews prepared with a lot of questions. If you show up and you’re obviously unprepared or unenthusiastic, you’re going to waste their time and no one likes that. You need to ask a lot of intelligent questions about the field, what it’s like to work in it and what you can expect. I think I spent about 2 hours with each of these people. I repeated my questions with each one but it was interesting to see the different answers each one gave me.
- Do not ask these people for a job. You are there to learn, not to apply for employment. Asking for a job makes it look like you’re just using them. Believe me, if they have a job for you and you impressed them with your questions, they’ll offer. My third interviewee told me I should apply for a job on one of the city commissions as a way to get my political career started. I did and she helped me get the position.
- After your informational interview, keep in touch with these people, send them follow up questions and keep them up to date on your progress. Don’t spam them with daily emails but do keep the contact alive.
- Ask these people for three more people you can talk to.
- Use the knowledge you just learned in your next informational interviews to ask even more in depth questions. Dive into the details!
The whole point here is to make a lot of useful contacts and become an expert in the field. In the end, any expert with a lot of contacts is going to be offered a job.
By the way, the name “rule of 27” came to be because no one has gotten beyond 27 different informational interviews without being offered a job. Honestly, if you’re doing this right then by your 5th to 10th informational interview you’re going to be an expert on the field. For me, after a year of serving on the Sunnyvale housing commission, my fifth interviewee offered to help me run for city council. I had to turn it down at the time because I was finishing up school, but it was gratifying to hear that offer. Five informational interviews is all it took to get on the city commission and be offered help for an election run.
Limitations
Note that this only works if you have the right skills. For example, if you have no engineering skill, no one will hire you as an engineer no matter how many informational interviews you do. Well, I do know one person who used this method to go from bartender to investment analyst but that’s the exception, not the rule. However, this method does work when making changes like going from tax accountant to financial analyst or going from sales to marketing. That is, making the sort of career jump that doesn’t require a whole new skill set but does require some specific knowledge. I’ve also used something similar to get into grad school but that’s a whole other story.
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Radical Honesty is still going great! Will sum up my experience next week.
