Perfection sucks. It’s the enemy of invention, it’s the thing that holds you back. Trying to reach it might be an ok goal but never finishing a project until it’s perfect is the work equivalent of dry humping, it feels good but you never really get to the point. Sorry, but perfection can go to hell, I’ll take good enough any day of the week.
I say all this because I’m struggling with finishing up Diamonds or Dogs, my gift site. There are so many things I want to do. I need more reviewers, more reviews, a better landing page, a better “about us” and more information on why the site is the way it is. That’s just the beginning of my to do list. However, the more I try to get the site perfect, the more I push off the important task of starting to drive traffic to the site. Yes, I want the site to look good but I also want to start doing marketing for it. I want to start linking to it, telling people about it, running an AdWords campaign and the dozens of other things I will need to do in order to get people to my site. I’m not doing any of those things because I’m working on the landing page… [Read more...]






