I wish this was the referral traffic for Diamonds or Dogs!
As we discussed in the last two posts, search traffic is those people who are searching (duh!) for something on Google or other search engines and then find your site in the paid or organic search results. Direct and Referral traffic refers to something completely different.
- Direct traffic – People who are going straight to your site. They’re launching the browser, typing in your URL and pressing enter.
- Referral Traffic – These are folks who go to your site through a link from another site. No, it’s not a search result, it’s a link and I’ll talk about those in a second.
For me, I’d love for Diamonds or Dogs to get famous enough that direct traffic makes up a meaningful portion of my traffic. However, that’s unlikely to happen anytime soon. Think about it, how often do you just go to a site? Sure, you head straight to Google or Facebook or Amazon, but most other sites you found by accident. You needed to hear about them before you headed to them and that means referral traffic. In fact, I think referral traffic is where every site needs to start and focus their efforts. [Read more...]
